That's not the vegetable we are talking about, but a piece of French cultural heritage. Our clients are often shocked by how many French people smoke, and the carrot in question is connected to smoking. Everywhere you go you will see a distinctive orange diamond shaped sign above newsagents or bars that tells you that they sell tobacco. It is known as 'la carotte'.
The origin of the shape of the sign comes from how tobacco was
sold in the 16th century. In those days tobacco was sold as leaves that
you chewed or smoked. The leaves were not attached to their stalks, but
in rolls that were wrapped in calico and tightly wound round with string
in a way that made them resemble carrots. In order to use the tobacco
one grated the 'carrot'. Later, the form changed to cigars and
cigarettes, but the carrot symbol for shops stuck.
If you enjoy snippets of history like this then book a tour with us. We have dozens of fun and intriguing stories like this to share with clients.
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For details of our private guided tours of chateaux, gardens, wineries, markets and more please visit the
Loire Valley Time Travel website. We would be delighted to design a tour for you.
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