Tuesday, 22 June 2021

Michelin Signs in the Loire Valley

The Loire Valley is particularly rich in old concrete pillars with enamel plaques, placed at intersections to tell you where you are. From the end of the First World War to the beginning of the Second World War responsibility for road signage was taken up by those interested in promoting private motorcar touring. Michelin is the most well known, but the early motoring clubs, like the Automobile Club de l'Ouest, who run the famous 24 hour races at Le Mans, also sponsored road signs. If you have an interest in motoring history then book a tour with us.

Michelin road sign, Indre et Loire, France. Photo by Loire Valley Time Travel.


To enquire about our private guided tours of chateaux, wineries, markets and more email us or use our contact form. More tour ideas can be found on the Loire Valley Time Travel website.